Western Niche Brands at the Best Price with Mihaibao
The second of Margot de Groot van Embend’s three-part analysis of the new trends in China’s luxury market focuses on a case study of Mihaibao. “No fancy words. Just try and you will know.” Using this slogan, Mihaibao, a transborder luxury e-commerce platform, welcomes its website’s visitors and invites them to download the App through a QR code displayed on the homepage. Instead of promoting a sparkling … Continue reading Western Niche Brands at the Best Price with Mihaibao